Platform value ≠ business revenue
A platform claims attributed conversion value. That is different from total revenue or a store’s accounting records.
Reporting standards
A useful number comes with context.
What it measures. When it happened. How it was attributed. Where it came from.
- Definition
- Account-average purchase ROAS reported by Meta.
- Period
- 6 Oct 2021–6 Nov 2024.
- Attribution
- Window not stated in the supplied source.
- Source
- Original Meta Ads Manager screenshot in the client deck.
ROAS ≠ profit
Margins, refunds and operating costs affect what the business actually keeps.
Past results ≠ a forecast
Every account has its own product, offer, constraints and reporting settings.
The source record
Clear about the limits.
Platform evidence and client-deck claims
Some studies include an Ads Manager screenshot. Others rely on a client-facing deck. Each study names its source and preserves the difference.
Missing dates or conflicting figures
Missing attribution windows stay marked as missing. Where a deck gives conflicting figures, the study explains the discrepancy rather than picking the strongest number.
Portfolio-wide experience
Career totals and experience are personal portfolio statements. They are distinct from account-level figures and are never presented as a promise for another business.
A clear next step
Let’s read your account clearly.
A free 30-minute conversation. No account access needed.